ChatGPT for travel planning

: influencing factors and the effect of AI hallucination

Abstract

Artificial intelligence (AI) is considered the key technology of the 21st century and is on its way to disrupt multiple industries, including the tourism sector. As the fastest-growing consumer application in history, ChatGPT can support consumers during their travel planning process. However, a research gap concerning influencing factors of ChatGPT usage intention for tourism decision-making exists. This study aims to understand how perceived usefulness, perceived trustworthiness and AI hallucination potential influence the intention to use ChatGPT for travel planning. A quantitative methodology approach was used by conducting an online survey with 308 participants across Generation Y and Generation Z. By performing a statistical analysis, it was found that perceived usefulness directly influences the usage intention of ChatGPT for travel planning. Additional results show that AI hallucination potential and the division into Generation Y and Generation Z have no significant effect on the willingness to utilize ChatGPT in travel decision-making.

Date of Award	27 Jun 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Helena Rodrigues (Supervisor)