Abstract
Artificial intelligence (AI) is considered the key technology of the 21st century and is on its way to disrupt multiple industries, including the tourism sector. As the fastest-growing consumer application in history, ChatGPT can support consumers during their travel planning process. However, a research gap concerning influencing factors of ChatGPT usage intention for tourism decision-making exists. This study aims to understand how perceived usefulness, perceived trustworthiness and AI hallucination potential influence the intention to use ChatGPT for travel planning. A quantitative methodology approach was used by conducting an online survey with 308 participants across Generation Y and Generation Z. By performing a statistical analysis, it was found that perceived usefulness directly influences the usage intention of ChatGPT for travel planning. Additional results show that AI hallucination potential and the division into Generation Y and Generation Z have no significant effect on the willingness to utilize ChatGPT in travel decision-making.| Date of Award | 27 Jun 2024 |
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| Original language | English |
| Awarding Institution |
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| Supervisor | Helena Rodrigues (Supervisor) |
UN SDGs
This student thesis contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure
Keywords
- Generative artificial intelligence
- ChatGPT in travel planning
- AI hallucination
- ChatGPT usage intention
Designation
- Mestrado em Gestão e Administração de Empresas
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