The purpose of this dissertation is to develop a community growth strategy. The goal is to attract new members for the surf community, but, more specifically, to have this new members join Surf Lisbon Formação. Surf Lisbon Formação (SLF) is a surf school in Lisbon with the purpose to give formation to surf athletes in order to allow them to go to competition. It is a company targeted for children and young athletes, and driven by results in surf evolution with a recreational focus as well. The school opened in September 2014 and currently has 70 athletes. However, the school lacks athletes at an age young enough to give them a complete training formation to become top surfers, as the current top 10-surfers of the world started surfing, on average, with 6 years old. Considering the target of SLF, the main aim of this research is to understand decision making processes of parent and children regarding sports and which school or club to belong to. Moreover we will evaluate if SLF has what parents and children are looking for in a school, and understand how the school can reach the desired group.
| Date of Award | 3 Jan 2017 |
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| Original language | English |
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| Awarding Institution | - Universidade Católica Portuguesa
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| Supervisor | Pedro Celeste (Supervisor) |
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Community growth strategy : the case of Surf Lisbon Formação
Gonçalves, M. A. P. M. C. (Student). 3 Jan 2017
Student thesis: Master's Thesis