Como fidelizar os cibernautas
: estudo sobre a implementação de novos canais e o seu contributo para o crescimento do Portal MSN.pt

  • Cláudia Alexandra Coelho Cadete (Student)

Student thesis: Master's Thesis

Abstract

This study, based on direct observation, focuses on Microsoft's portal MSN.pt, analyzing the strategies used for the loyalty of users. In concrete it will describe and evaluate the implementation process of new channels in the portal and its impact on the growth of the domain MSN.pt. It will also provide datas on the positioning of the Microsoft portal in the Portuguese market as well as on the profile and consumption habits of its users.
Date of AwardSept 2012
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorNelson Ribeiro (Supervisor)

Keywords

  • Internet
  • Loyalty
  • MSN.pt
  • Portals
  • Strategy
  • Users

Designation

  • Mestrado em Ciências da Comunicação

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