Como otimizar o produto televisivo dos clubes de Futebol Profissional em Portugal
: projeto de consultoria da Liga Portugal

  • Rui Jorge Machado de Melo Sárria (Student)

Student thesis: Master's Thesis


The world of sports sponsors is an ever-growing industry. Every season brands invest millions of euros in sports entities. Football enters the scene as a sport that captivates millions of fans around the globe. Fans who form strong emotional attachments to teams and players they support, which in turn attracts strong news coverage and lots of investors. Liga Portugal, through their recent consulting program, wishes to optimize television content in order to achieve one of the fundamental goals in sports, when analysed through the eyes of the organizer: attracting new brands and fans. Liga Portugal Bwin and Liga Portugal 2 SABSEG have been examples of the increasing expectation and support given to clubs. This support is achieved by providing daily aid so that these professional clubs in Portugal can grow and develop into stable institutions that are ready for the future. The concepts illustrated in the literary revision will be showcased through the elaboration of the case study.
Date of Award6 Dec 2021
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorJoana Machado (Supervisor)


  • Sports marketing
  • Sponsors
  • Fans
  • Football
  • Liga Portugal
  • Television content


  • Mestrado em Gestão

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