Como otimizar o serviço após venda da Auto Sueco Automóveis

Abstract

The purpose of this thesis is to analyze the ability to retain customers in after sales service, particularly in the automobile sector. The work presented had occurred during an internship in company Auto Sueco Automóveis. The work was performed in a quantitative nature approach, in which the main measure was the definition of a new sales model and approach to the client that allows to optimize the after-sales service of the company. It was also analyzed satisfaction surveys that allowed conclusions about aspects to improve the service and try to find in them the answer to the theme of work. The observed results are broadly in line with the literature collected and understood as important to this topic. The conclusions are some suggestions to address the gaps identified, highlighting the proposal to amend the currently implemented sales model.

Date of Award	2 Dec 2016
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	João Luís Andrade Serra Moreira de Campos (Supervisor)