Companies' reputation

: the impact of CSR

Abstract

Over the years, many companies have ignored the fact that some of their most valuable assets are not included in their balance sheet. The recognition of this fact by the academic world, that has been debating this topic for a long time, triggered a redesign of corporate priorities, with large business investments being channeled to the development of responsible practices. This work stresses the significance of Corporate Social Responsibility (CSR) investments in the day-to-day business of companies, namely the impact with regard to Corporate Reputation building. Although no clear pattern has arisen, a relationship between these two variables was identified. As suggested in previously published works, CSR presents a heterogeneous construct in which different dimensions have mixed effects on Corporate Reputation. The present study highlights the struggle that companies face in measuring such intangible assets and leveraging them in their strategies. It further suggests that an innovative approach to this problematic may be possible.

Date of Award	2013
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Alberta Di Giuli (Supervisor)