Comparação das orientações da redução dos gastos operacionais no SEE à luz do modelo VBM

  • Ricardo Castilho Melo Marques (Student)

Student thesis: Master's Thesis


In a troubled macroeconomic environment, the need for more effective performances becomes very important for businesses. Accordingly, the directors of Porto de Aveiro S. A. as all other public sector companies received austerity business guidance from the state, which makes it important to know the impact of such guidelines on organizational performance. In the case of this study, guidelines aimed at reducing operating expenses, in relation to the supply, external services and personnel costs. The objective of this project is to identify the impact of such reductions, in the short and long terms, on the organization’s performance. Through theoretical hypotheses, the expectations of behavior that the author owns will be analyzed and conclusions on the possible value creation will be drawn. These expectations, however, will have to be verified in the future. These hypotheses are discussed with special focus on the short term since there is often an association between checks for results and a short time period (Merchant and Van der Stede, 2007). In parallel, we carried out the same analysis for the long term with a view to comparison with the short-term expectations. This comparison is important since the possible value creation for short-term does not imply the creation of long-term value. To be able to analyze the impact of reductions in operating expenses in the performance of the organization, it is important that the company has tools to translate its strategy, mission and value proposition in objectives, clear goals and initiatives. For the case in question, the tool used by the APA for this purpose is the Balanced Scorecard. Through this integrated performance management tool, will be performed, from every perspective, a theoretical analysis of the impact of the reduction of the supplies and external services as well as personnel costs, assessing whether, through cause-effect relationships tools, if you create or destroy value. Given unfavorable scenarios, proposals for improvement were thought which will modify the inducing perspective (resources) in the short term. Since this work is based on cause-effect relationships, changes in this perspective will influence the remaining. Therefore, proposals for improvement are presented: find in-house training solutions; provide moments of socializing after work. possibility of passing the training reductions to higher levels of the hierarchy (try to solve the problem of motivation).
Date of Award2014
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorPaulo Alves (Supervisor) & Luís Marques (Co-Supervisor)


  • Balanced scorecard
  • Performance management
  • Strategy map
  • Cause-effect relationships
  • Personnel expenses
  • Value
  • Supplies and services


  • Mestrado em Gestão

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