Competir sobre a égide da ética e responsabilidade social

Abstract

This dissertation aimed to explore the real motivations for the competitiveness in companies, taking into account the following dimensions: concern; communication, consensus, commitment, control, creativity, contribution and cooperation, as well as to determine whether the independent variables (age, area of residence, position in the company, contractual bond, number of people working in the business, education level) influence the perception of the subjects’ sample have about the corporate culture model for competitiveness. We chose a quantitative study, using the survey questionnaire applied to a sample of 93 employees of various companies, situated, geographically, in the north, center and south areas of the country. The results suggest that companies, where the subjects’ sample work, demonstrated that, in balance, promote real motivations for the company’s competitiveness, taking into account: concern, communication, consensus, commitment, control, creativity, contribution and cooperation. Thus, it may be said that these companies have social responsibility into account, in order to increase competitiveness. The inferential analysis of the results showed that the position the employee held and the number of people working were the only variable to influence the perception of the subjects in relation to the Model for Corporate Culture Competitiveness, resulting in the acceptance of the hypothesis initially formulated.

Date of Award	2012
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa