Comunicação, crise e liderança

: uma investigação sob o prisma da complexidade sobre comunicação e liderança em contexto de crise organizacional

Abstract

This research, from an epistemological complexional perspective, has the purpose of analyzing how communicational behaviors of leadership can be characterized in a crisis context. The research main question is: in an organizational crisis context, and in a leadership perspective, how can the communication behaviors be characterized regarding the leader performance in the organization and within the stakeholders? To answer this question, it was adopted the so-called paradigm of complexity and it was chosen the company TAP, using a qualitative method. Moreover, it will be done a media performance analysis of the several existing leaders during the company pilots’ strike between the 1st and the 10th of May, based on the news from the “Diário de Notícias”, the “Observador” and the “Público”. From the results of this interpretive research, it was possible to conclude that the communicational behaviors of leaders are mainly characterized for expressing a tendency for disorder and disorganization, which may have to do with the problematic situation that TAP faces.

Date of Award	7 Apr 2016
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Fernando Ilharco (Supervisor)