Comunicação digital vs informação digital

: uma análise sobre uma experiência profissional no grupo BBDO

Abstract

In a mass society, to where we belong to, the creation of advertising becomes each time more challenging for the digital and advertising agencies, before a more interactive, informed and demanding consumer whose personal and professional habits have changed before the digital era. Placed in the circuit of online research and content, the applied qualitative methodology and the participant observation come to confirm a certain dependency by the users of the newest network of communication which is the Internet, which allows the user to be informed every second, at the distance of a click, though several digital tools.

Date of Award	12 Feb 2014
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Fernando Ilharco (Supervisor)