Comunicação interna e comunicação interdepartamental nos departamentos de Trade Marketing, marcoms e vendas

: estudo de caso Canon Portugal

Abstract

This project is a case study of the reality of Canon Portugal, was developed based on the intership in the Trade Marketing department. Over the course of the intership, countless loopholes were found at the level of inter-departmental communication, particularly between the departments of Trade Marketing, Sales and Marcoms, that sustained the development and conduct of research, and proposals for improvement. It consists of two major themes, internal communication and its tools of information transmission, as a general theme. Theme focus, we intend to analyze the importance of interdepartmental communication to the proper functioning of the departments under review - Trade Marketing, Sales and Marcoms. Therefore, we developed a diagnosis on the communicational reality of Canon Portugal and present a set of proposals aimed at optimizing the reality in question. With this investigation was possible to substantiate three big conclusions, the internal perception of the importance of internal and interdepartmental communication shows some loopholes that influence its performance. The transmission of operational information between the focused departments is lagging behind, being poor in content and don´t respecting the timings inherent to the processes needed. The tools and methods used for communication require improvement, to the extent that the tools have to be redesigned and optimized.

Date of Award	16 Feb 2015
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Carla Ganito (Supervisor)