Consulting project

: financial check-up platforms as a solution for financial literacy in Portugal

Abstract

Portugal has been identified as the lowest-performing country in terms of financialliteracy according to the ECB's ranking. The purpose of this research is to help the PortugueseFinTech Doutor Finanças to improve financial literacy in Portugal by providing a free-accessfinancial management tool for all individuals.Through secondary research, benchmark analysis of best practice financial managementtools on the market, and a survey exploring customer wants and motivations behind the usageof such tools, the study identified three key areas of importance for individuals: having anoverview of personal finances, utilizing a saving and budget optimization tool, and a toolsimplifying investing and trading.The study also emphasized the importance of creating high levels of customer centricity,tailoring the tools to individual needs and life cycles. Furthermore, updating the company'swebsite with a more intuitive and modern design for an effective user experience will giveDoutor Finanças a boost as well. The developed tools aim to empower individuals to takecontrol of their finances and improve their financial literacy.

Date of Award	12 May 2023
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Rute Xavier (Supervisor)