Consulting project
: methodology for the follow-up of objectives using the Balanced Scorecard in ISBAN

  • Margarida Costa Rosa Martins Jerónimo (Student)

Student thesis: Master's Thesis

Abstract

In times of intense competition and quick change, companies need to keep enhancing their performance to keep pace. However, it is difficult to manage what you cannot measure. Traditional performance measurement systems that focused solely on financial measures seem no longer valid in today’s reality. There is an urge for a comprehensive management system that links companies’ strategy to operations, integrating diverse once separated activities such as strategy development, planning, alignment, operational planning, operational control and strategy control. The present thesis focuses on a management system that has the potential to become that ideal structure that companies look for to manage their strategies, that has the ability to align all organisations’ units, systems and processes to their strategies: the Balanced Scorecard. More specifically, focuses on its processes for the control and follow-up of objectives. In particular, this thesis is based on a project for ISBAN, a software banking company. The aim of the thesis is to propose a methodology for the objectives’ follow-up in a company using the Balanced Scorecard as the model of objectives.
Date of Award11 Jul 2014
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorRute Xavier (Supervisor)

Designation

  • Mestrado em Gestão: Programa Internacional

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