Consumer acceptance of wearable devices

: an empirical study in China

Abstract

The advancement of the wearable devices industry has long emphasized the significance of consumer acceptance of the products. Despite there are lots of theories in this field, few particular theoretical models and researches are conducted in China's market. This research investigates factors influencing consumers' intention to adopt wearable devices in China's market by measuring the relationships between thoughtfully selected variables and consumers' intention. We conduct Mixed Methods Researchs to pre-test the validation of hypotheses and measure correlations between factors. The Proposed model consists of elements applied from Technology Acceptance Model (TAM), Diffusion of Innovations (DOI), Functional Expressive Aesthetic Theory (FEA), Unified Theory of Acceptance and Use of Technology (UTAUT), along with perceived risks and privacy calculus field. The findings indicate that perceived ease of use (PEOU) and perceived usefulness (PU) are significant antecedent factors; prior factors namely perceived compatibility and perceived comfort also show positive impacts. This research provides several practical and theoretical implications for stakeholders and manufacturers to potentially increase consumers' intention to adopt wearable devices.

Date of Award	2 Feb 2021
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Daniel Fernandes (Supervisor)