Consumption, a practice that has been integral to human existence since the earliest stages of civilization, has traditionally been linked to the biological survival of individuals. However, contemporary analyses reveal that consumption extends beyond mere functionality. Today, people engage in consumption for enjoyment and pleasure, with desires and pleasures that evolve throughout different life stages. This study investigates the influence of life stages on consumption patterns in Portugal, employing a multidisciplinary approach that integrates economic and sociological perspectives. Through a mixed-methods design, the research combines statistical data from the National Statistics Institute (INE) with qualitative insights from in-depth interviews. Key findings reveal that while essential expenses - such as food, housing, and transportation - continue to dominate household budgets in Portugal, consumption patterns exhibit significant changes over the life cycle. Notably, spending on education and housing increases with the presence of dependents, whereas later life stages are marked by a focus on leisure and planned spending. Additionally, consumption patterns become more uniform as individuals age. These findings contribute to the field of Portuguese sociology by deepening the understanding of evolving consumption practices. The study highlights the complex interplay between life stages and consumption practices, enriching the sociological perspectives on contemporary consumption in Portugal.
Date of Award | 7 Oct 2024 |
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Original language | English |
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Awarding Institution | - Universidade Católica Portuguesa
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Supervisor | Sandra Lima Coelho (Supervisor) |
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- Consumption
- Society of consumption
- Life cycles
Consumption over the life cycle: life cycle stages as determinants of consumer behaviour
Seara, I. A. M. (Student). 7 Oct 2024
Student thesis: Master's Thesis