The sharing economy it is focused on individual engagement, access over ownership and since it is powered by digital platforms, it greatly simplifies the purchase of certain goods and services. In view of these characteristics and coupled with the fact of enhancing cost reduction for a company (Richardson, 2015), there is a connection with sustainability. However, the bibliography doesn’t show any real connection between these two phenomena. The aim of this study was to investigate the relationship between sharing economy models and sustainability in Portugal, as well as to dismantle the sectors where this propensity is strongest. From a methodological point of view, it was organized as a multiple case study, focusing on four organizations from three different sectors, analysing the organizational and institutional perspective of sharing models as well as visions and interactions with sustainability. In Portugal, the sectors of accommodation P2P (Airbnb) and transportation P2P (UBER) are the most representative, however, the on-demand household services segment, which covers the delivery of meals or supermarket purchases (Glovo) as well as the provision of services, such as carpentry and gardening (Fixando), is currently gaining a lot of popularity. Through this investigation, all the examined sharing economy companies have concerns beyond the economic benefit. In this way, the social pillar of sustainability covers the entire sample, while the environmental pillar only covers two of three sectors studied.
|Date of Award||14 Jul 2021|
- Universidade Católica Portuguesa
|Supervisor||Jorge Julião (Supervisor) & Marcelo Gaspar (Supervisor)|
- Sharing economy
- Collaborative consumption
- Peer-to-peer models