Corporate social responsibility as an accelerator of the internationalization process

: benefits and challenges for an SME - Portuguese case study : Korko : made by Nature

Abstract

This dissertation aims to understand how the implementation of Corporate Social Responsibility in a company can effectively guide the internationalization process.Traditionally, superior technical Know-How, Innovation, Research & Development are excellent motors for a company to expand internationally. However, due to many urgent global issues, CSR practices could additionally be included on the list. The transnational and multidimensional dimensions make their impact affect a larger range of stakeholders, and address solutions for these global concerns while leveraging the company’s reputation.This dissertation highlights Korko - Made by Nature case study. This company is a joint venture between the Portuguese Corticeira Amorim and the German HAPE group which develops sustainable cork toys. By emphasizing safe and ecological toys, with strong educational features and made from a natural material, this Portuguese small and medium enterprise (SME) already has international expressiveness finding its customers, in Northern Europe. Korko plays a vital role in this Dissertation, in understanding the implementation of this concept in an SME as a form of engine for the internationalization process, also invoking the benefits and demonstrating the challenges experienced.

Date of Award	10 May 2023
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Ricardo Reis (Supervisor)