Corporate social responsibility for sustainable goals achievement in the hotel industry

: the case of Le Monumental Palace in Porto

Abstract

The purpose of this dissertation was to discover if worker’s expectations of Corporate Social Responsibility outcomes (including create a sense of community, meaningful job and satisfaction) in respect to ecological and social morality, could fit the leaders’ representation of CSR implementation as presented in literatures (corporate image, legal requirement, competitive advantage) in a luxury hotel such as Le Monumental Palace in Porto. The focus was made on moral values underlying the environmental and social actions from CSR implementation, and the potential economic behaviour enrolled by managers in charge of their well-execution. Surveys to employees, interviews with two heads of the business establishment as well as observations, have helped the study to discover the representations people have on the consequences of CSR from the social, ecological and economic aspects. The research highlighted non-so divergent conceptions of such practices allowing to perceive a potential reach of sustainable performances when applied.

Date of Award	7 Jul 2021
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Sandra Lima Coelho (Supervisor)