Culturgest

: managing audience(s) in a multidisciplinary space

Abstract

Numerous cultural institutions are actively engaged in seeking ways to broaden their audience, recognizing that this effort is not solely a matter of financial sustainability, but lies at the heart of their democratic and social responsibility. Culturgest, a key player in Lisbon’s cultural landscape, provides an ideal case study for audience development. This internship report first defines the terms surrounding the object of research, develops a comprehensive theoretical framework around cultural institutions, and focuses on the field of audience development. This further allows for an analysis of Culturgest’s identity and communication strategies, concluded by tailored suggestions for building new audience development strategies.

Date of Award	24 Oct 2023
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Joana Moura (Supervisor)