Customer discovery of project coursify

Abstract

The idea of Project Coursify is elaborated on in this thesis. In a nutshell, the idea is to create a booking platform for offline craft courses and workshops, where boutiques that provide these services can list their classes. The platform attracts customers with marketing and offers an enormous number of courses. On the other side, it handles the payment and booking for the providers. To develop the idea in this thesis, the guidelines of the Lean Startup Method are used, which lead to an outcome of customer desires summarized in the Value Proposition and Business Model Canvas. To gain insights about customers and the market, a survey and market analysis have been conducted. The survey focuses on the wants and pains of customers regarding their free time. The outcomes made it clear that the ideal consumers are highly educated, full-time workers. The insights about this group build on the idea and make it clear to focus the concept on relaxation, help customers find new leisure activities, trial classes, and provide reviews and personal recommendations. The courses must be offered by professional companies, meet the demands of structured leisure activities to relax and develop the mind, and it should be possible to book for one or more people, one class, or a series.

Date of Award	26 Jan 2023
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Rute Xavier (Supervisor)