Da universidade ao mercado de trabalho

: o papel de uma incubadora de resolução de briefings na promoção dos estudantes universitários : uma aplicação aos estudantes universitários de marketing da Faculdade de Ciências Humanas da Universidade Católica Portuguesa

Abstract

In the Portuguese economic, social and labor context, many questions rise regarding the best way to face the job market, what are the ideal training levels and how high is our dependence of external factors. Questions such as these make it more complex to analyze what one needs to, after graduating, start working in the desired area while keeping some stability. My proposal aims to explore this question regarding the transition from the academic world to the professional world, with the creation of an incubador for solving briefings. First of all, this will mean a new way to frame academic content towards a more practical use. Second, it will mean a new way to promote university students, being marketing my focus for this project. The main goal is to help university marketing students from Faculdade de Ciências Humanas in Universidade Católica Portuguesa to get an opportunity in the current job market. This way, we can achieve a next step regarding their own promotion, on a personal marketing perspective, for a job they desire. Through the empirical analysis that sustains this study, and considering the specific group of interviewed people, I realize these have a similar perception to the one which gave birth to this project. In fact, not only are we dealing with a tense transition from the university to the job market, but also one can see this tension manifest itself in the two directly responsible groups. On one hand, and as the main object of study for this work, the university marketing students from Faculdade de Ciências Humanas in Universidade Católica Portuguesa as interested party in starting their career in their preferred area. On the other hand, and more as a complementary framing regarding the job market, the hiring professionals as interested party in hiring these students for their teams. This way, my proposal presents itself as what both groups acknowledge as a relevant solution for the job market.

Date of Award	Oct 2012
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	José Manuel Seruya (Supervisor)