Defining a business plan for “Alquímico” Coffee Shop

Abstract

Honduras is a coffee producing country in Central America with one of the best quality arabica beans in the world. This project aims to develop a business plan for a Honduran specialty coffee shop in Lisbon, Portugal. The main goals include creating a coffee shop that not only serves specialty coffee, but also provides students with a quiet environment for studying as well as offering Honduran coffee beans to the intended target market. To achieve this objective, data was collected on the coffee shop and business environment, and a survey was conducted to gain insights into the target market, interests as well as studying the competitors. The collected data was analyzed to support the development of this business plan, incorporating various marketing strategies to effectively promote the coffee shop. The business and marketing strategies were conceptualized with a focus on the coffee shop segment to generate customer interest, as well as showing the use of these marketing strategies to promote the coffee shop. Additionally, an analysis of the business environment, including micro and macro­level factors was conducted to gain comprehensive understanding on the sector. Finally, a financial analysis was performed to assess the feasibility of the project, including an evaluation of operational costs, projected sales, and cash flow projections. The results of this analysis support the viability of Alquímico coffee shop.

Date of Award	5 Jul 2023
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Rute Xavier (Supervisor)