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Design thinking e a experiência dos clientes
: o caso da Novabase

  • Tomás Almeida Campos Coelho e Santos (Student)

Student thesis: Master's Thesis

Date of Award3 Jul 2018
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorRicardo Alexandre Morais (Supervisor)

Keywords

  • Design thinking
  • Customer experience
  • Customer journey map
  • Service blueprint
  • Do tools
  • Case study
  • Novabase

Designation

  • Mestrado em Gestão

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