Developments on the e-health portuguese sector

: case study about ConsultaClick´s approach

Abstract

The main goal of this dissertation is to analyze how a recent Portuguese start-up within the health sector can bring some developments and innovation to the National Health System, at the same time that it tries to integrate Corporate Social Responsibility (CSR) to contribute for a better society. Written in the form of Case Study, the dissertation shows how CCK´s service can be helpful for the Portuguese population, through the study of its business model. The dissertation is structured in five chapters: (1) Introduction, which deeply describes deeply the present study and the motivation behind it; (2) Literature Review, explaining the main theoretical concepts within the Portuguese National Health System and e-commerce sector; (3) Case Study which illustrates CCK's best practices; (4) Teaching Notes, making an interesting analysis to the company's business model; and to conclude (5) some Future Guidelines are presented as well as the dissertation's Limitations.

Date of Award	14 Feb 2013
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Susana Frazão Ferreira Fernandes Pinheiro (Supervisor)