Digital asset management for homeowners in the german market
: a business idea evaluation of a B2C digital asset management platform

  • Marvin Graf (Student)

Student thesis: Master's Thesis


The digital economy is already seen as a sophisticated part of the world’s economy with someindustries being more and some being less advanced in terms of digitalization. With the realestate and construction industry seen as one of the less developed industries the idea of thisresearch is to study why there have not been any digitalized management tools for privatelyowned and used properties. The study examines a structural equation model with differentvariables having an influence on the benefit added, adoption rate, and if users are willing torecommend the tool. The goal of the master’s thesis is to analyze and evaluate the feasibility ofthe business idea as well as shed light on if and how consumers are willing to adopt andrecommend the product. The analyses show that people are open to try new ways of managingtheir homes and test if the new method will be useful to them. A digitalized propertymanagement tool is perceived as value creating and has a significant impact on the adoption.Homeowners need different factors to establish trust in the relationship with an online tool.People will mostly not recommend such a service to others. It can be concluded that the interest in such a business model is high and worth a try founding a venture. Nevertheless, the digital property management platform needs to be hypothesized and evaluated further through the leanstart-up approach to get more practical insights.
Date of Award4 Jul 2022
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorRute Xavier (Supervisor)


  • Digital asset/property management
  • B2C
  • Manage your home
  • Proptech
  • Property/asset management tool
  • Property/asset management platform


  • Mestrado em Gestão

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