Digital nomadism and corporate structures

: the validation of a startup idea inspired by digital nomadism, solving employee retention issues

Abstract

This research studied the topics of Generation Z, Covid-19, Remote Work, Flexibility, Digital Nomadism, Control and Surveillance, and Corporate Outlook on Digital Nomadism. By doing so, it aimed to validate the solution developed to solve the retention issues companies face with an incrementally growing number of digital nomads. Primary and secondary data have been used to answer the dissertation questions. This study is the next step toward a better comprehension of the relationship between corporations and a complement to the dissertation studies of my teammates, Sören Syrbe and Madelyn Thompson.Secondary data on digital nomads have been empirically analyzed and contributed to identifying the primary market for our idea. Thematic qualitative analysis has been carried out for the primary data collected from 13 mostly Information and Communication Technologies (ICT) firms’ representativessuch as Amazon, IBM, Samsung, Microsoft, Salesforce, etc. The study identified the ICT industry of the USA as a primary market through the analysis of secondary data. Qualitative analysis revealed the strategies the sample of ICT companies use and the desired outcomes from those strategies. Findings about strategies and outcomes have been compliant with literature, indicating the potential relevancy of the solution designed. The feedback received from respondents promises hope for the potential of Junto with 46% of professionals being willing to implement this solution in their organizations.

Date of Award	19 Oct 2022
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Rute Xavier (Supervisor)