Digital paws in hospitality

: integrating Yomashi into Portugal's pet-friendly hotel industry

Abstract

The thesis explores Yomashi, an innovative platform in the pet care sector, aiming to transform this traditionally informal and less digitized industry into a structured, reliable marketplace. With technology pervading every life facet, the pet service industry is ripe for digital metamorphosis, and Yomashi stands at this transformation's helm. By offering a centralized platform, Yomashi intends to bridge the service gap between pet owners and providers, especially in Portugal where pets are increasingly seen as family members. The platform facilitates easy access to various pet services, ensuring quality care for pets and a seamless user experience for the pet parents. This narrative extends into a proposal for Yomashi's foray into the Portuguese hotel sector, envisioning a synergy between pet care and hospitality to enrich pet-owning guests' experience. Through meticulous market analysis and an exploration of potential partnerships and service models within the hotel industry, the thesis delineates a business blueprint aimed at establishing Yomashi as a conduit for superior pet care services in hotels. The underpinning objective is to foster a win-win scenario, augmenting the hotel experience for pet-owning guests while unlocking new growth corridors for Yomashi. Through surveys and interviews with pet owners and hoteliers, and an examination of pet-friendly accommodation trends, the thesis seeks to chart a pragmatic pathway for Yomashi's expansion, ultimately contributing to the broader narrative of digital transformation within the pet service sector.

Date of Award	24 Jan 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Rute Xavier (Supervisor)