Digital technologies as a competitive advantage in the wine business

Abstract

The purpose of this dissertation is to investigate how wine companies can use technologies tocreate value and competitive advantages for their businesses. I also seek to study how luxury wines, with their distinctive characteristics, can be affected by these technologies. To answer my research question, I conducted a case study with three companies: Placido Volpone, Cartuxa, and Sogrape. The findings indicate that, first, technologies undoubtedly have an enormous weight in the management of the entire wine company, and, secondly, it is the level of integration of these technologies that will define the company's competitiveness.

Date of Award	26 Jan 2023
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Laure Leglise (Supervisor)