The purpose of this applied-research project is to understand how digitalized business models can be assessed and analyzed with regard to their success in the broad field of healthcare. Digitalization holds enormous opportunities, but also requires a particular degree of tact and sensitivity concerning business model design. In order to propose specific guidelines for business model design this paper highlights the major dynamics of the digital business ecosystem, like turbulence, disruptiveness and blurred industry boundaries, and describes Omar El Sawy’s VISOR model, with its components Value Proposition, Interface, Service Platform, Organizing Model and Revenue Model. Following this, the main part consists of two case studies, Nike+ and Kinematix, and narrates the stories of one major, incumbent player and of one new entrant, with the purpose to achieve extensive insights on different perspectives of digital business models. Both companies operate in the field of E-health, more specifically running wearables, Nike with a more generic, Kinematix a more sophisticated approach. The main implications drawn from the case studies cover inter-industry partnership choices, the potential of motivational force based on Social Media, the transformation of the patient-caregiver relationship, the barriers to overcome originating from primary healthcare players, as well as specific dynamic and adaptive capabilities. The paper concludes with suggestions to stimulate future research to find solutions and ways to transform healthcare in a more advanced, forward-looking sector.
Date of Award | 13 Feb 2017 |
---|
Original language | English |
---|
Awarding Institution | - Universidade Católica Portuguesa
|
---|
Supervisor | Susana Frazão Pinheiro (Supervisor) |
---|
- Mestrado em Gestão e Administração de Empresas
Digitalization of business models: impacts and opportunities for the healthcare industry
Wagner, F. D. (Student). 13 Feb 2017
Student thesis: Master's Thesis