Do papel ao digital

: a extensão do Jornal Expresso para a Web

Abstract

Named “Do Papel ao Digital – A Extensão do Jornal Expresso para a Web” (in English: “From paper do digital – the extension of Expresso newspaper to the web”), this thesis aims to understand the need of the newspapers to adapt to the digital universe, through a case study of the Expresso newspaper. New technologies and the internet are present in today’s society and in the day-today users. The market has changed and if on the one hand, newspapers no longer have the leading role that formerly had in societies, on the other hand, both the way to receive as the way to make news has also changed. These factors affected the way we communicate and changed the way news and newspapers reach their target. The newspaper Expresso, founded in 1973, felt the need to adapt to these changes in society extending to digital in 2014. They chose to keep their weekly paper edition and entered the digital market with a daily paid edition. To understand this transition, it was carried out an interview with the newspaper’s director, Dr. Ricardo Costa, and it was made an online survey to understand the influence of the new digital edition. This study wants to understand if, in the case of a newspaper that still manages to get publishing profits on paper, the extension to digital is an asset or is it just a guarantee that Expresso is keeping up with the evolution of society.

Date of Award	27 Jul 2016
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Catarina Duff Burnay (Supervisor)