Do playstation5 product attributes drive console upgrading?

  • Ibrahim Ahmed Ahmed Mohamed Mostafa (Student)

Student thesis: Master's Thesis

Abstract

The number of times players must wait for a game to update its data before playing can detract from their console gaming experience. This article focuses on the decision­making processes that can be inferred from the product qualities that people seek before upgrading their gaming consoles. Apart from that, the benefits of upgrading.As a result, a detailed interview was conducted before the focus groups. To put the theories to the test, an online cross­sectional survey was used. The results revealed that physical product attributes such as image quality, processing speed, and product compatibility had a significant impact on the game's update to the PS5. When purchasing new game consoles, gamers place a high value on a variety of product characteristics such as user interface and gameplay experience. Furthermore, gamers prefer a combination of tangible and intangible attributes in their gaming console because it is difficult to determine which attribute is the most desired
Date of Award3 Feb 2023
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorPaulo Romeiro (Supervisor)

Keywords

  • Product attributes
  • Compatibility
  • Perceived value
  • Neglect comparison
  • Status quo
  • Perceived usefulness
  • Upgrade
  • Speed\processor
  • Image quality

Designation

  • Mestrado em Gestão e Administração de Empresas

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