Ecoar a voz de mnemósine ou a comunicação e as instituições culturais

Abstract

Based on the assumption that a particular object of art and culture carries with it a message and that the museum, as any other cultural institution, is a communication site by excellence; assuming the role of issuer role against a public receiver, plural and diversified, this study analyses the way as the necessary information for decode and interpret the object or cultural experience are provided by the cultural institutions. Based on the theories of Marketing and Marketing of the Arts and Culture, we proceed to the observation of forms and tools used, and in what way they are applied into the museum and cultural domain. The central object of the study is an analysis of the communication between the cultural institution, in particular the museum and its public, having as a goal seizing and gathering the public for the objects and sensations that they can provide.

Date of Award	29 Sept 2011
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Maria Isabel Rocha Roque (Supervisor)