Economia comportamental e políticas públicas
: diagnóstico para a criação de um nudge: nudge e a adesão aos tratamentos

  • João Emanuel Cardoso Moça (Student)

Student thesis: Master's Thesis

Abstract

Adherence to treatment represents, increasingly, one of the main focuses of health professionals, insofar as they define it as an imperative to promote it. The present thesis plan, combining a literature review section with a case study perspective, provides the necessary conditions so that, through the use of Behavioral Economics concepts, the conditions can be found to create policies that solve the problems affecting the levels of membership in Portugal. Policies to encourage greater adherence to treatments are called Nudges. This thesis plan adopts a qualitative approach, with a strong literature review component where a theoretical framework is made regarding the theme of the thesis plan and some concepts related to membership and Behavioral Economics, followed by a analysis to the Portuguese situation and ending with the analysis of nudge cases implemented and respective proposals for the Portuguese case.
Date of Award6 Apr 2018
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorCarlos Eduardo Evangelista Mauro (Supervisor)

Keywords

  • Adherence
  • Nudge
  • Behavioral economics
  • Public policies
  • Disease

Designation

  • Mestrado em Gestão

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