Economic impact on country branding strategies

  • Tiago Rocha Pinto de Sá (Student)

Student thesis: Master's Thesis

Date of Award8 Mar 2013
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorLuísa Anacoreta (Supervisor) & Carlos Santos (Co-Supervisor)

Keywords

  • Country branding
  • Economic impact
  • Country branding strategies
  • Forecast
  • Tourism receipts

Designation

  • Mestrado em Finanças

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