EDPR case study

: exploring the Brazilian market

Abstract

This case study has been prepared on a real business scenario, where “Energias de Portugal Renováveis (EDPR)” was chosen, to serve as a teaching example of the task of developing a growth strategy, with emphasis on a particular country. EDPR, one of the leading wind energy companies in the world, is present in twelve countries and is the third-largest generator of wind energy globally. By the end of December 2014, EDPR had a global portfolio of 9.0 GW. Its growth and internationalization process require an analysis of each country and its specifications, considering the different macro-economic conditions. The renewables industry has a major role in the future of the electricity sector. The necessary strict control over Co2 emissions, the diversification of energy sources through ambitious world commitments and the price decreases in some renewable sources, lead to a promising and continuous development of this sector. The Brazilian Renewable Industry has a significant weight in the global renewable energy development, since it is one of the largest hydropower electricity country generators, with a vast solar and wind potential. However, its development in the future years is not certain, due to the current country´s economic and political state. This case study aims to develop a future growth strategy for EDPR Brazil, based on their current asset portfolio, investment plan and perception of the country’s future economic and political condition. Thus, one must also bear in mind EDPRs international growth strategy, in order to develop a coherent growth strategy for Brazil.

Date of Award	28 Oct 2015
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Nuno Cardeal (Supervisor)