The Thesis presented in the form of a Case Study focuses on the challenges and opportunities a Portuguese educational technology startup, Eduke.me, faces upon choosing a path for further growth in the future. By addressing several topics such as market potential, vertical integration, partnerships, capabilities, diversification, innovation and growth constraints, students can apply strategic frameworks and other theories to the analysis of this case. The Thesis is divided into three parts: Case Study, Literature Review and Teaching Note. The thesis intends to be a practical means for students to develop their critical thinking, as well as information processing, with imperfect and scattered data. It allows students to grasp the possible constraints a company may face, and what alternatives exist to overcome them.
| Date of Award | 12 May 2016 |
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| Original language | English |
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| Awarding Institution | - Universidade Católica Portuguesa
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| Supervisor | Nuno Magalhães Guedes (Supervisor) |
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Eduke.me : reaching out for new sources of growth
Shava, F. G. (Student). 12 May 2016
Student thesis: Master's Thesis