In light of the recent transformations of the society which threatened the financial sustainability of museums, identifying new managerial approaches for these institutions is urgent. Specifically, museums need to find new strategies to attract visitors and enhance their return intent. In recent years, the concept of edutainment has emerged, defined as the inclusion of gaming elements in educational contexts. This strategy, often implemented by means of interactive technologies, results effective in enhancing the learning and entertainment experience of the users. The aim of this dissertation is to examine the impact of edutainment technologies in museums. The research examines how edutainment technologies can help museums to achieve both their social and financial objectives. The research was based on the Case Study of MAAT and the Central Tejo, the two museum sites of EDP Campus in Lisbon. The development of the Case Study was supported by secondary data received from the museum personnel, by semi-structured interviews with visitors of the two museums and by participant-observation methods. As a result of the analysis, edutainment technologies were proven to effectively increase the visitors’ perceived learning, perceived entertainment, satisfaction and return intent. Thus, the conclusions confirm that edutainment technologies help MAAT and the Central Tejo towards the achievement of both their mission purposes and a strengthened financial situation. Through the Case Study, this dissertation contributes to suggest new strategic solutions for the financial sustainability of museums and holds important practical implications for museum managers and professionals in the cultural sector in general.
Date of Award | 13 Jul 2017 |
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Original language | English |
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Awarding Institution | - Universidade Católica Portuguesa
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Supervisor | Susana Frazão Ferreira Fernandes Pinheiro (Supervisor) |
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- Mestrado em Gestão e Administração de Empresas
Edutainment technologies in museums : Edutainment technologies in museums
Baccarin, A. (Student). 13 Jul 2017
Student thesis: Master's Thesis