Employee experience in hospitality

: the role of employer branding in fostering job satisfaction: a case study on Onyria Resort

Abstract

The concept of employer branding and employee experience has become increasingly important for organization’s success and sustainability. A positive employer brand, characterized by a favourable culture, competitive compensation and growth opportunities, attracts and retains employees, reducing turnover and saving costs. In the hotel sector, where human resources are the most valuable asset, guaranteeing a positive employee experience is fundamental, as it is reflected in employee motivation and performance, which in turn has a positive influence on the organization's performance. The aim of this study was to analyse how cultivating a positive employee experience and developing a robust employer brand collectively influence employee job satisfaction within Portugal's hotel industry, by focusing on Onyria Resort. The study sought to understand the role of employer branding in shaping the employee experience, as well as assessing the contribution of this experience on overall job satisfaction among hotel employees. Furthermore, it also aimed to identify and analyse the key components of the employee experience at Onyria Resort, understanding how these elements are perceived by employees and contribute to their overall experience. In order to address the research objectives, a mixed-method approach was employed, combining both quantitative and qualitative analysis. The qualitative method included an exploratory analysis of the company, as well as two interviews with the Head of the People, Culture and Communication Department and the Director of Operations of the Onyria Group. The quantitative method involved a questionnaire survey of 144 Onyria Resort employees. The research concludes that employer branding strategies and a positive employee experience are crucial for increasing job satisfaction. The study highlights that an effective employer brand, and a supportive work environment attract and retain talent, as demonstrated by Onyria Resort, where employees feel a strong sense of belonging and alignment with the organization. Positive communication, leadership support, work-life balance, and a collaborative culture help boosting job satisfaction, while opportunities for personal and professional growth, enhance motivation and commitment.

Date of Award	7 Mar 2025
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	João Simão (Supervisor)