Employer branding como mecanismo de atração e retenção de talento

: o caso da Michael Page

Abstract

Actually, companies need to attract and retain best employers in order to achieve competitive advantage in the market. The Employer Branding emerge supported in literature as practice that increase de potential of attraction and retention of the best talent. This work explores which Employer Branding practices are used in Michael Page company towards the attraction and retention and what its effect. Critical analysis of practices and a comparison with turnover and tax retention of employees allow to conclude that build a strong company influence the flow of potential candidates even though many are misadjusted from the needs of the company. Human resources policies, focused on the development and progression of employees, favor the retention of the best employees. This work allows a better understanding of the concept in a holistic approach in real context and understand the effect of using this practice.

Date of Award	28 Jul 2017
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Marisa Tavares (Supervisor)