More and more, consumers demand companies with responsible and sustainable businesses, becoming terms such as Corporate Social Responsibility, Sustainability, and ESG a part of day by day of the recent enterprise world. Those are being incorporated by enterprises, which are developing strategies to integrate the most recent concerns at social, environmental and governance levels into their activities and operations. Beyond the fact of companies might be able to mitigate these concerns, investments in these areas can reward them with several benefits.This thesis aims to analyse the perception of consumers on these themes and its importance for them, applying it to a practical case about the insurance company Fidelidade. Based on a survey designed for this purpose, whose answers were anonymous, it was evaluated the current perception that consumers have about Fidelidade, as well as it was studied how to increase their perception in the future.
Date of Award | 20 Oct 2022 |
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Original language | Portuguese |
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Awarding Institution | - Universidade Católica Portuguesa
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Supervisor | Pedro Celeste (Supervisor) |
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- Responsible and sustainable Companies
- Corporate social responsibility
- Customers perception
- Sustainability
- ESG
- Insurance companies
- Fidelidade
- Mestrado em Gestão Aplicada
ESG: impacto da perceção dos consumidores no mercado segurador : o caso Fidelidade
Neto, D. M. F. (Student). 20 Oct 2022
Student thesis: Master's Thesis