ESG
: impacto da perceção dos consumidores no mercado segurador : o caso Fidelidade

  • Diogo Miguel Félix Neto (Student)

Student thesis: Master's Thesis

Abstract

More and more, consumers demand companies with responsible and sustainable businesses, becoming terms such as Corporate Social Responsibility, Sustainability, and ESG a part of day by day of the recent enterprise world. Those are being incorporated by enterprises, which are developing strategies to integrate the most recent concerns at social, environmental and governance levels into their activities and operations. Beyond the fact of companies might be able to mitigate these concerns, investments in these areas can reward them with several benefits.This thesis aims to analyse the perception of consumers on these themes and its importance for them, applying it to a practical case about the insurance company Fidelidade. Based on a survey designed for this purpose, whose answers were anonymous, it was evaluated the current perception that consumers have about Fidelidade, as well as it was studied how to increase their perception in the future.
Date of Award20 Oct 2022
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorPedro Celeste (Supervisor)

Keywords

  • Responsible and sustainable Companies
  • Corporate social responsibility
  • Customers perception
  • Sustainability
  • ESG
  • Insurance companies
  • Fidelidade

Designation

  • Mestrado em Gestão Aplicada

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