Estratégias empresariais de responsabilidade corporativa

: o encontro da busca de geração de valor económico com a vertente social

Abstract

Companies are increasingly turning to a consistent growth while seeking competitive advantage long-term. However, the corporate reality teaches that sustainable growth can only be achieved if the company shares its success with the society that surrounds it. The evolution of business strategies led companies to search results and at the same time address the basic needs of the communities they serve, overcoming the barriers of corporate philanthropy. This study seeks to understand, in two large Brazilian corporations, what motivates them to maintain a socially and environmentally responsible behavior and how these actions are practiced. From the cases studied, it was concluded that the main reasons are based on mitigating or avoiding possible impact of its operations through earnings in its corporate image.

Date of Award	15 Sept 2015
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Susana Silva (Supervisor)