Estratégias imersivas no jornalismo impresso português

  • Paulo Simão Jorge Vundi (Student)

Student thesis: Master's Thesis


The present study has as a general goal to make known in an exploratory way the Portuguese newspaper market in what concerns the production of new narrative formats,specific of the Web, which we call here immersive strategies. In this way, the following underlying research question was outlined: what is the role of immersive strategies in Portuguese newspapers? The qualitative methodology was used with different instruments for data collection, observation and interview. With the aid of the data analysis program MAXQDA2022, the collected data were categorized and analyzed according to the content analysis techniques proposed by L. Bardin. The analysis of the data obtained allowed us to observe: first, of the new narrative formats, data journalism has the largest number of productions during the observation period, and virtual and augmented reality journalism is the one with the fewest productions; second, besides the intrinsic difficulties related to the production of the new narrative formats, these formats encounter specific barriers in the Portuguese market, such as the lack of financial, technical and human resources, the density of the market, the aging population, the lack of literacy for the new media.Despite the difficulties, subscriptions are seen by Portuguese newspapers as the new business model, so they bet and want to bet more and more on the adoption of the new narrative formats.
Date of Award10 Nov 2022
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorCarla Ganito (Supervisor)


  • New narrative formats
  • Digital journalism
  • Portuguese newspaper
  • Immersive journalism
  • Audiences
  • Immersive strategies
  • New media literacy


  • Mestrado em Comunicação Digital

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