Estudo da imagem da marca INESC Porto

  • Cristina Mota Silva Rodrigues de Carvalho (Student)

Student thesis: Master's Thesis

Abstract

This paper presents a final master’s project on the study of brand image of the Institute of Systems and Computer Engineering of Porto (INESC Porto). The objective is to evaluate the institute image among students attending to Engineering of Porto University (FEUP) specific courses, since they have an interest in that FEUP students want to become INESC Porto employees. The study was done through the brand conceptual model developed by Lencastre (2007), which focuses on three pillars, one of them the main point of the study – the image, the response from the audience. For study, a quantitative survey was developed based on the preparation of 148 questionnaires. The obtained results allowed to detect which awareness and associations that students have about the institute and analyse the measures that could be established to deal with less positive results.
Date of Award2011
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorAna Filipa Côrte-Real (Supervisor)

Keywords

  • Brand
  • Brand image
  • INESC Porto

Designation

  • Mestrado em Marketing

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