Nowadays, companies spend a lot of time and resources defining their strategy. This is because strategy is fundamental to the success of an organization, regardless of its size or sector. Defining a strategy is not complex, but it can be difficult, as it forces organizations to make specific decisions about their future. A.G. Lafley, former CEO of Procter & Gamble, together with strategic consultant and former dean of the Rotman School of Management, Roger Martin, decided to study the subject of strategy in depth, explaining what it is for, why we need it and how we should apply it. Based on their many years of professional experience, the two strategists decided to write a book, entitled “Playing to Win: How Strategy Really Works”, which will serve as the basis for this research, and which shows how the leaders of organizations can guide their day-to-day actions with a view to more strategic and long-term objectives. Lafley and Martin then studied and developed a methodology called "Playing to Win" based on a set of five essential strategic choices which, they believe, when approached in an integrated way, any organization has a strong chance of beating its competition. These questions are: “What is our winning aspiration?”, “Where are we going to play?”, “How are we going to win?”, “What skills must we have to win?” and “What management systems are needed to support our choices?”. Note that the term “play” here means managing, in the context of management. This research was carried out using the Case Study method. Along the same, we studied the Playing to Win methodology and applied these five strategic questions to the company Nors, with the aim of understanding whether this methodology could be useful for the organization in question. This study has shown that the methodology can be applied to the Nors company in a process optimization approach, and that once implemented it can bring several advantages to the organization from a strategic point of view. Adopting the model will enable greater access to information, improving discussions with managers and enabling the organization to be more agile and respond more effectively to changes in the environment.
Date of Award | 29 Jul 2024 |
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Original language | Portuguese |
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Awarding Institution | - Universidade Católica Portuguesa
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Supervisor | Luís Marques (Supervisor) |
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- Playing to win
- Strategy
- Competitive advantage
- Competition
Estudo de aplicação da metodologia playing to win: estudo de caso: Nors
Almeida, H. J. R. D. (Student). 29 Jul 2024
Student thesis: Master's Thesis