EU ecodesign requirements for smartphones

: a sufficient initiative to extend the user service time of smartphones? A quantitative study among European consumers

Abstract

Purpose: This study aligns with the objectives of the EU Green Deal 2050, focusing specifically, on the Ecodesign regulations for smartphones, which aim to prolong the user service time through increased durability. The goal of this research is to determine if the key components highlighted in these legal provisions, have a significant impact on the length of user service time of smartphones. Methodology: The study applies a quantitative survey to understand why consumers replaced their previous smartphones and whether the factors of reliability and repairability significantly affect the length of smartphone user service time. A multiple regression model was employed to analyze the influence of these factors and control other potentially significant factors during the entire consumption cycle. Findings: The findings revealed that smartphone replacement and user service time are influenced by a complex interplay of factors rather than being solely dictated by reliability and repair frequency. Significantly, consumer characteristics and care behavior emerged as critical determinants of user service life, along with certain reasons for device replacement. Implications: While the proposed Ecodesign requirements can positively impact smartphone durability, the consumer's attitude and care for the device play a crucial role in the timing of replacement. Therefore, broader initiatives, including consumer education and the promotion of proenvironmental attitudes, need to be implemented alongside legal measures. Further research should be conducted to determine the exact impact of the proposed measures and to provide indepth studies on how consumer attitudes and care can be positively influenced.

Date of Award	5 Jul 2023
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Augusto Sales (Supervisor)