Traditional online brokerages have been dominating the industry since the 90s but came with high entry barriers in form of significant costs and were not accessible for the broad mass. Neo brokers offer low costs and are accessible from every digital device that offers access to the internet. They aim to make investing and trading more accessible.This dissertation aims to assess the reasoning behind the adaption of neo brokers in Germany. Therefore, a literature review and exploratory interviews were conducted to get a general understanding of the current situation of the reasoning behind the adaption of neo brokers in Germany. In the second place, the previously identified reasons led to postulating the hypotheses and testing those with a quantitative approach.Results indicate that neo brokers tend to be mainly adapted by males from Generation Y and Generation Z, who have a university degree and a monthly income between 1000€ and 2000€. Further, the fees, user experience, access to cryptocurrencies regulations, and data security represent the main drivers for the adaption of neo brokers. However, the fees solely do not have a direct impact on the adaption of neo brokers. This dissertation provides a deeper understanding of the adaptors profile and the reasoning behind the adaption.
Date of Award | 21 Oct 2022 |
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Original language | English |
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Awarding Institution | - Universidade Católica Portuguesa
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Supervisor | Miguel Rita (Supervisor) |
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- Neo broker
- Online broker
- Germany
- Investing
- Generation Y
- Generation Z
- Fin Tech
- Wealth Tech
- Adaption reasoning
- Mestrado em Gestão e Administração de Empresas
Examining the reasoning behind the adaption of neo brokers in Germany
Boekhoff, T. M. (Student). 21 Oct 2022
Student thesis: Master's Thesis