Exploração do entretenimento transmediático

: características e atração para a audiência

Abstract

Digital entertainment has grown exponentially in recent years, transforming the interaction between creators and audiences. The trend towards transmediatic entertainment stands out, uniting different platforms to involve the audience in immersive narratives. This convergence not only diversifies content, encompassing films, series, games, books and social networks but also promotes interactivity, strengthening the relationship between creators and consumers. This project highlights the proliferation of online platforms, social networks and streaming services, which have revolutionized the way audiences consume content, offering various options accessible at any time and place. The main objective of this research was to understand the characteristics of transmedia entertainment that most appeal to audiences, even when they are unfamiliar with the transmedia narrative format. To this end, this work follows a qualitative methodology with an analysis of successful transmedia projects, creating a transmedia project and validating the project through focus groups. The project conceived is based on a fantastic world, where magical elements flow from the moon, and the narrative extends across six products on different platforms. The main conclusions of this study highlight the importance of narrative contextualization, personalized interactivity, clarity in the presentation of the rules of the fictional world, geographical expansion of the fictional universe, diversification and depth of the characters, flexibility in the order of consumption and the presence of a vital visual component in transmedia products. These characteristics were identified as elements that increase the appeal of transmedia entertainment for the audience. In addition, the study highlights the need to adapt transmedia projects to the expectations and needs of the target audience to provide more engaging and satisfying experiences.

Date of Award	23 Jul 2024
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Nelson Ribeiro (Supervisor) & Pedro Lopes (Co-Supervisor)