Exploring Gen Z student engagement with an innovative online second-hand marketplace

: a study on HEI students in Portugal

Abstract

This study examines the engagement of Generation Z students enrolled in Higher Education Institutions (HEIs) in Portugal with online second-hand marketplaces. Through a mixed-methods approach, the research identifies key drivers such as convenience and environmental consciousness that influence platform usage, while also exploring potential barriers. The findings reveal a significant inclination towards trading clothing items, aligning with the trends observed in broader second-hand markets. The study contributes to the literature on Gen Z consumer behavior and offers practical implications for the development of student-centric second-hand marketplaces.

Date of Award	27 Jun 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Miguel Rita (Supervisor)