Exploring the motivations behind a global brand consumer culture
: a netnographic study of Corona Extra consumers

  • Ana Laura Alonso Rivera (Student)

Student thesis: Master's Thesis

Date of Award31 Jan 2020
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorPedro Luís Lopes de Oliveira (Supervisor)

Designation

  • Mestrado em Gestão e Administração de Empresas (mestrado internacional)

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