Factors influencing electric vehicles adoption
: do gender and experience matter?: a Portuguese overview

  • Joana Bacelar Magalhães Carneiro Pinheiro (Student)

Student thesis: Master's Thesis


Nowadays, enterprises are working towards promoting sustainability in their businesses, due to the on-going trends, and the fact that the market is demanding it. Meanwhile, consumers are becoming more responsible and practicing sustainable actions, increasing consciousness, and having a crucial role in the society, in order to reduce the carbon footprint, reduce unnecessary wastes and avoid harming the environment. Electric vehicles are seen as highly sustainable, due to the non-emissions of carbon to the atmosphere. Though, their production is unsustainable, as it is the case of the batteries. Therefore, the aim of this study is to explore the reasons behind consumers intention to purchase electric vehicles. Due to its growth over the past years, this is a topic that has been widely explored. As so, it gains importance of which are the determinant factors that are perceived by consumers in their decision-making and if it differs from Gender or Experience. The methodology used was quantitative and information was gathered through an online questionnaire to people that live in Portugal. The results revealed that the characteristic that was considered the most relevant to influence the intention to purchase was the fact that these vehicles are environmentally friendly. Yet, higher purchase price was found as being the prime Barrier to this acquaintance. Moreover, some respondents mentioned the fact that electric vehicles are not as green as they are portrayed. Regarding Gender and Experience, just the Incentive factors to the purchase had relations with these variables.
Date of Award13 Oct 2023
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorRita Ribeiro (Supervisor)


  • Electric vehicles
  • Sustainable consumer behaviour
  • Experience
  • Gender
  • Incentive factors
  • Barriers


  • Mestrado em Marketing

Cite this